Canadian Internet usage
Online Visitation and Engagement
Q4 2012*
Canadians spend more than 41 hours per month online on their PC, representing the 2nd highest across the globe, and they rank 1st in terms of monthly pages and visits per visitor.
| Average Monthly Unique Visitors (000) |
Average Monthly Hours per Visitor | Average Monthly Pages per Visitor | Average Monthly Visits per Visitor | |
|---|---|---|---|---|
 Canada |
25,497 | 41.3 | 3,731 | 101 |
| Worldwide | 1,519,489 | 24.6 | 2,278 | 60 |
 China |
342,334 | 17.6 | 1,621 | 54 |
 United States |
188,743 | 43.0 | 3,709 | 97 |
 Japan |
73,577 | 21.9 | 2,244 | 52 |
 Russian Federation |
60,922 | 25.0 | 2,835 | 63 |
 Germany |
52,373 | 24.7 | 2,681 | 64 |
 Brazil |
45,762 | 27.9 | 2,345 | 59 |
 France |
43,176 | 27.9 | 2,681 | 75 |
 United Kingdom |
39,318 | 38.9 | 3,432 | 88 |
 Italy |
28,653 | 19.0 | 1,908 | 47 |
* Ranking in table is based on Average Monthly Unique Visitors in Q4 2012 for selected geographies
Source: comScore, Inc., Media Metrix, WW, Home & Work, Persons: 15+, Monthly Q4 Avg. 2012
Source: comScore, Inc., Media Metrix, WW, Home & Work, Persons: 15+, Monthly Q4 Avg. 2012
Online usage patterns
Online Video Viewership and Engagement
Q4 2012*
The online video market continues to grow in Canada as long-form viewing and premium programming migrate online. Canadians rank 2nd worldwide in terms of monthly hours (25) and videos (291) per viewer. The Entertainment category saw the largest growth in number of videos viewed versus year ago.
| Average Monthly Unique Viewers (000) |
Average Monthly Hours per Viewer | Average Monthly Videos per Viewer | |
|---|---|---|---|
| Canada |
23,357 | 24.8 | 291 |
| Worldwide | 1,277,913 | 18.9 | 180 |
| United States |
164,452 | 21.8 | 288 |
| Russian Federation |
50,773 | 21.9 | 181 |
| Germany |
44,126 | 22.4 | 188 |
| Brazil |
39,672 | 11.4 | 134 |
| France |
37,609 | 18.7 | 204 |
| United Kingdom |
33,381 | 30.4 | 300 |
| Italy |
23,800 | 20.7 | 191 |
*Ranking in table is based on Average Monthly Unique Visitors in Q4 2012 for selected geographies
Source: comScore, Inc., Video Metrix, WW, Home & Work, Persons: 15+, Monthly Q4 Avg. 2012
Source: comScore, Inc., Video Metrix, WW, Home & Work, Persons: 15+, Monthly Q4 Avg. 2012
Social Growth
Tumblr, Pinterest and Instagram saw huge growth in 2012 in Canada
Source: comScore, Inc., Media Metrix, CA, Home & Work, Persons: 2+, Dec-2011 to Dec-2012